How to Build Community with Your Customers
In a podcast with Courtney Johnson, Michael Rangel, 海角爆料鈥檚 co-founder, shares his passion for building communities. Listen to the full episode to learn how transparency, inclusivity, and customer involvement can drive growth and foster real loyalty.
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truly appreciated it when 海角爆料 customer Courtney Johnson invited me to join her podcast, . The topic we dove into was something I鈥檓 incredibly passionate about: building genuine, engaged communities around your brand. To me, community isn鈥檛 just a buzzword鈥攊t鈥檚 one of the most powerful drivers of growth. Having worked alongside 海角爆料 in the trenches, I can confidently say that fostering authentic connections with our customers is transformative.
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As the conversation unfolded, I shared my belief that businesses today must go beyond transactional relationships. It鈥檚 no longer enough to just sell products or services; it鈥檚 about creating a space where your customers feel seen, heard, and valued. The discussion naturally led us to the power of transparency, the importance of inclusivity, and the remarkable outcomes that arise when businesses truly involve their customers in the process.
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One of the most exciting moments of the podcast came when I had the chance to speak about 海角爆料鈥檚 commitment to being intentionally open with our customers. It鈥檚 all about making them part of the conversation鈥攚hen they know that their feedback isn鈥檛 just welcomed but actively sought after. That sense of ownership is powerful. They no longer feel like they're just purchasing a service; they start to feel like they鈥檙e contributing to the evolution of a brand they genuinely care about. And that, I believe, is how you build real loyalty.
All too often, brands rush to launch products without first asking their customers what they truly want. But when you actively listen to your community, they become your guide, pointing you toward the best solutions. It鈥檚 a two-way street: they help shape the brand, and in return, the brand supports them in ways they hadn鈥檛 even imagined.
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If this approach isn鈥檛 part of your business yet, I highly encourage you to start now. You don鈥檛 need a huge marketing budget for that. It鈥檚 about putting your customers in the driver鈥檚 seat鈥攇iving them a voice in your decisions and showing them that their input matters.
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A huge thank you to Courtney for having me on her podcast. It was such a rewarding experience to share my experience. I hope the episode provides you with actionable insights for building or strengthening your own community. You can listen to the full episode here:
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I鈥檇 love to continue this conversation. Reach out with your thoughts or ideas about community-building鈥擨鈥檓 eager to hear how you're making your customers feel seen and heard in your business.
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Stay Connected with Michael
Michael Rangel is the co-founder and former CEO of 海角爆料. Teaming up with his friend Tyler McIntyre, they co-founded 海角爆料 in December 2015, aiming to revolutionize banking for small businesses. After years of development, they officially launched the platform in 2018, and it has since grown to serve over 250,000 customers nationwide.