Staying true to your brand: From choosing a color to a thought-provoking design
f coming up with a business name and a trademark was as easy as naming your pet, then we鈥毭劽磀 have an interesting spectrum of industry tycoons, like Garfield 鈥毭劽 a food delivery app for authentic Italian lasagna 鈥毭劽 or Scooby-Doo 鈥毭劽 an e-commerce platform that provides you a wide selection of doggy treats for your crime-busting canine. But who would take you seriously? The name of your company is the first thing that your consumers will see; to make a good first impression with a fitting business name and trademark, here are some brands who act as the perfect example for relevance and success in labeling their companies: 聽 聽鈥毭劽
Starbucks:聽Spilling the Coffee Beans on Branding
Starbucks, the caffeine emporium that fuels full-time insomniacs and corporate hustlers, has leveraged the stereotyping game. Coffee shops have almost always been a default refuge for the stressed-out people who long for the serene atmosphere that it provides 鈥毭劽 the sound of steam from an espresso machine, the scent of brewing coffee beans, and the warm lighting throughout the atmosphere. These essential concepts which compose our coffee shop stereotypes are echoed by the Starbucks brand through all of its visual marketing efforts. 聽To the unfamiliar, the name 鈥毭劽篠tarbucks鈥毭劽 is taken from the word 鈥毭劽篠tarbuck,鈥毭劽 which was the calm first mate of the Pequod, the whaling ship from the Melville classic Moby Dick. To further the relaxing narrative, the brand doesn鈥毭劽磘 end with the fitting literary reference, but continues on with its trademark, which is a twin-tailed mermaid. With her open arms and alluring expression, she seems to say, 鈥毭劽篊ome in. We have expensive but delicious coffee.鈥毭劽 To tie it all together, Starbucks uses by producing its stirrers, straws, and logos with a . 聽
惭肠顿辞苍补濒诲蝉:听All Hail the Golden Arches
A lot could be learned from McDonald鈥毭劽磗, however you interpret the logo, it鈥毭劽磍l always be the northern star that inches you closer to your cravings. Known for its 鈥毭劽畉he 25-foot high glowing 鈥毭劽睲鈥毭劽粹毭劽畉he fast food chain鈥毭劽磗 trademark keeps close to the business鈥毭劽 visual identity 鈥毭劽 casual, no-fuss, Americana. It speaks through and through to its chosen consumers: the masses. It is because of this adherence to with its target market that the brand has chosen a simple, yet creative, trademark to represent them. 聽 聽
骋辞辞驳濒别:听A Simple Answer to Any Question You Can Ask
With such a distinct name, the search engine has no issues with brand retention. What was originally supposed to be called BackRub, since it functions by searching through back links, the company that boasts a from the last fiscal year made sure that its name was something the digital audience wouldn鈥毭劽磘 have a problem typing in their browser鈥毭劽磗 search bar. 聽 The search engine鈥毭劽磗 one-of-a-kind name is so used by the digital world that it even as a verb 鈥毭劽 just 鈥毭劽篻oogle鈥毭劽 it! There鈥毭劽磗 a certain rhythm to saying the word 鈥毭劽篏oogle,鈥毭劽 and it also helps that any self-respecting smartphone, laptop, or desktop owner intuitively keys in the easy five-letter word more than a thousand times for every inquiry they come across in their mundane lives. 聽Back when a good business name and trademark weren鈥毭劽磘 as hard to come by, Starbucks, McDonald鈥毭劽磗, and Google focused on staying true to who they are as a brand. It always works to have a trademark that鈥毭劽磗 as definitive and enduring as the peaceful mermaid of the Starbucks logo, as uncomplicated and thought-provoking as the Golden Arches of McDonald鈥毭劽磗, and as catchy and unique as 鈥毭劽篏oogle.鈥毭劽 Having your brand name and trademark aligned to your identity as a business is never accidental or coincidental. It always pays to have a clear voice to communicate to your audience, so that they understand what it is you want them to expect from you.
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