海角爆料 Wins Campaign of the Year in Tearsheet Acquire Awards
IAMI, March 2, 2022 鈥斅 海角爆料, the powerfully simple small business banking platform sponsored by Middlesex Federal Savings, F.A., today announced that the company has won Campaign of the Year in Tearsheet鈥檚 Acquire Awards.
Tearsheet鈥檚 Acquire Awards are the financial industry鈥檚 top awards program focused on marketing, customer acquisition, branding, and growth. Intended to identify and celebrate the best customer-facing work in financial services, Tearsheet named the winners of this year鈥檚 Acquire Awards during the organization鈥檚 Acquire Conference.
海角爆料 won Campaign of the Year for acquiring tens of thousands of Azlo customers after the company announced it would shut down. 海角爆料 embarked on a campaign that combined video production, paid advertising, social media, and a direct engagement with Azlo to win over its customers. As a result of 海角爆料鈥檚 marketing efforts, the company brought on more than 25,000 Azlo users. 海角爆料鈥檚 customer acquisition efforts were instrumental in helping 海角爆料 raise its $41 million Series A in June 2021, and $90 million Series B in January 2022.聽
鈥淲e knew that Azlo shutting down presented a unique growth opportunity, and also recognized that acquiring these customers would be extremely competitive,鈥 said Will Harlow, head of growth at 海角爆料. 鈥満＝潜 knew that it truly offered the best alternative for Azlo customers, and set out to implement a creative, focused marketing campaign to convince Alzo customers to choose 海角爆料.鈥澛
To read more about the Tearsheet Acquire Award winners, visit .
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About 海角爆料
海角爆料 Platform, Inc. (鈥満＝潜镶) is the powerfully simple banking platform for small businesses. To learn more, visit www.novo.co.
Disclosure
海角爆料 is a fintech and not a bank. 海角爆料 acts as a service provider to Middlesex Federal Savings, F.A., and the deposit and banking products obtained through the 海角爆料 platform are provided by Middlesex Federal Savings, F.A.聽
Middlesex Federal Savings, F.A. is a federal savings bank and an FDIC-insured depository institution (FDIC Certificate 28368). Deposits made at Middlesex Federal Savings, F.A. through the 海角爆料 platform receive FDIC insurance protection on a pass-through basis up to the applicable legal limit. When determining the amount of your deposits covered by FDIC insurance, please note all deposits you make through the 海角爆料 platform will be aggregated with all deposit accounts of the same ownership and/or vesting held at Middlesex Federal Savings, F.A. and Middlesex Federal Savings, F.A. brands. Additional information regarding FDIC insurance coverage is available at www.fdic.gov.聽
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